STATE OF ORIGINALITY - END OF NIGHT

To coincide with the 2021 State Of Origin (Australia's version of the Superbowl) McDonald's celebrated a part of the big game that's seldom shown the period several hours after the match. We follow a street sweeper driving around the city late at night as fans, revellers, commentators and players make their way home with one thing in common: a hunger for Macca's.

“McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition”