THE AUSTRALIANO

Welcome, The Australiano. A new product that went on the menu of every McDonald’s in Australia!

McCafé is a true Aussie success story, having first launched in the laneways of Melbourne back in 1993. But there was one thing missing from this caffeine loving nation - a coffee to call their own. So we decided to change that. And after much coffee, sweat and tears we launched a new blend in a non-traditional way, by dreaming up the Australiano - a coffee unique to Australia. We created a new style of coffee. A physical manifestation of our ode to great coffee. One that’s good enough that our coffee loving nation can put its name too.

A truly integrated idea - part brand gesture, part profit generator. All part of repositioning McCafe to quality obsessed Australian coffee drinkers.

It was a huge commercial success - McCafe sold 1 in 4 coffees sold in Australia during the campaign.