NRL X TELSTRA

The NRL needed a campaign to help drive awareness and downloads of the new NRL App.. So how do you get footy fans excited about an app that allows them to watch NRL games live, wherever they want? A pep talk, of course. And who better to give it, that NRL legend Sam Thaiday.

We helped the NRL & Telstra get the word out, build hype and drive downloads with a TVC and integrated campaign featuring motivational locker room speeches from NRL greats like Sam. The Ad was also supported by a series of social 'pep talks' from other players and amplified through social media.