THE ONLY QUESTION IS.....

Let’s face it. Macca’s is all about the food. So when they asked us to give their food comms the overhaul we went to town on the crave-ability.

Everybody has a favourite Macca’s order. One item on the menu you absolutely crave. And when you start thinking about it, you just can’t stop until you’ve eaten one. The question is never if you’ll get one or should you have one. It’s a forgone conclusion. You’re getting one.  The only question is - how do you have yours?

To reset Maccas tone of voice across all food comms, we brought in an Aussie legend synonymous with the nuances of what you do with food - Michael Caton.

‘But it’s what you do with it’ - Darry Kerrigan ( Michael Caton ) The Castle 1997